Make no mistake, content marketers, at least the ones in the business more than five years, don't like the term Content Marketing. The bloggers, editors, site owners, curators, publishers, and various other content creators, from photographers to video editors, don't like the back seat position new social media and mobile internet technocrats are putting them into. Simply put, the technologists seem to have come to the game late and are now playing by new rules. If you go back a few years, before the new social media and mobile internet bubbles started, content marketing was simply writing, editing, and gathering stories or pictures. Suddenly, the social group or mobile users came to the web like a flood and the old ways of slowly writing, photographing, and editing videos is just a small part of the brave new world. But in all fairness, there is no shame in the term and the old guard, which is only in this business a bit longer than a decade, should not be put off by the jargon.