What's Here

Experience

You can spot a professional with experience by paying careful attention. Sometimes it looks like confidence. Sometimes they make the work "looks easy". But what is experience in content marketing? in editing? in promotion and sales? Is it knowledge? Style? Mastery of tools? Well, it's all of this and something more subtle. If you are an experience professional, essentially a "domain expert" you may not know how to describe experience, but you know it when you see it.

Content marketing is a combination of original creative writing (graphics, video, photography) with new technology application. It is driven by businesses which need to attract customers. Today's fast social media and mobile connectivity growth is a new opportunity combine traditional marketing techniques with new uses. This opens up opportunities for experienced professionals. If you are not an experienced domain expert, here is a good place to start. My work is mostly based on learning from domain experts in many different fields. Essentially applying their expertise to our new brave world of content marketing. 

Opinions & Observations

Content marketing, social media, and before these, blogging has reinvigorated the "lone voice" in a digital age flavor. Ariana Huffington's blog took this idea to an extreme and made her an authority of the American political outsiders. My views cover technology, economics and the shift of many accepted norms with the digital revolution. There is plenty to say. At first, I did not see the digital revolution as the biggest shift in today's communication world. This started fifteen years ago. Gradually, as I started blogging and using social networks, and later as I started seeking work in digital marketing, my views became more focused and changed. My perspective now is not as much come join the revolution (or be left behind) as it is focused on the real changes technology is forcing on everyday behavior

Tools Of The Trade

#~#Once you start working seriously, you need to get tools. These can be style guides (Yahoo's strangely enough survived better than the company/site), software tools such as checkers and tagging references, useful tips and resources and many other useful items. In the early days of the internet, tools were borrowed from the physical world and from the technology sector (programming). Yet the internet is very much a different working place. As with the traditional professions, one hallmark of a professional (i.e. domain expert) is the tools she carries. I always remember an old friend who saved her physician father's rubber hammer. It was an old, worn out item. But it reminded her of the first few steps of her father's exams done hundreds if not thousands of times during his medical career.

Resources, Tips, Information and The Inside Scoop

The reason to write and read blogs is still for the "hidden world". The information you don't find in books yet. What we use to call "water cooler conversations. The tips you get from the experts, the trends you don't see in the mainstream press yet, basically the "inside scoop". This is what made the blog really useful. In many areas, not just the technical or business ones, there are bloggers with stories on what is going on and how to do things. Hopefully, my perspective on what is going on in my small patch of grass will help someone out there not walk into the same pile of poop (or something like that :)