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Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts

Tuesday, July 23, 2013

Specialization and Professional Status in Internet Services

Top flight internet professionals are available for consulting and training
Our digital revolutionary communication capability is changing more than available services and available information. It is changing the way our work is organized. Three meetings in the last week revealed a trend in the way companies consume internet services and in how professionals are willing to provide services. Some professionals offer their services as independent contractors. Some offer services as packaged products: blog subscription, e-books, paid newsletters, limited attendance video [conference], or a mix of these and other formats. Some professionals use traditional service structures such as advertising agencies, design shops, and business consulting. Regardless of their format, it seems like better communication and free publishing is enabling many top internet services professionals to stay on their own. On the consumer side, only very large companies with large internet properties employ large or top notch professionals. Since services are available to purchase a-la-cart, they buy these services piecemeal.