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| Starting in a new field is advantageous with limits, Saint in Tiberius church, Israel © Ami Vider 2014 |
Content Marketing is a sub-sector of internet marketing like other new internet professions (affiliate, SEO, advertising, social media). New internet professions are a great opportunity to start a career or a new business. You can become proficient enough to show your skills in a new field faster than in an established one. You also have less competition from established professionals. But, and this is a big but... with a new profession it is hard to determine if you will succeed and will make a living out of it. There are a few interesting books and even courses which teach these new fields. Some of the successful experienced practitioners claim that with dedication and hard work you will do fine. Is this just the "marketing hype" before the real test? I met a few people, some even working in coffee shops behind the espresso machine, who wanted to "get into internet". Some took the courses or bought the books. Some finished some type of certificate. Many seem frustrated at the low entry position pay and some could not get a job after a few interviews. Some had only a few interviews and then asked for their money back from the "guru" who offered the course.