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| Tim O'Reilly's WEB 2.0 meme map |
Tim O'Reilly, the technical book publisher (see O'Reilly), introduced the term WEB2.0 (Web two point oh). O'Reilly, a sensitive trend observer, was a veteran technology writer and publisher. With his wide range of contacts and constant contact, O'Reilly was told time and time again about the shift in how the internet (at the time web, short for World Wide Web, WWW) was being used. The technical people were becoming less crucial and the users were starting to take over. What he saw as a pattern was the sites with "user contributed content". The kind of content not created by the site designers, but by the people using the site.