Would it come to a surprise that Google has no traditional web site? The Google blog as it turns out, is THE user targeted site for the company. In my last article about Jakob Nielsen, the usability expert, the situation was about "pre-blogging era" newsletter format. In the case of Google, it's a case of "perfect blogging era" timing. Gooogle acquired Blogger and adopted the blog format as a user communication format. In the Google case, the blog format was the obvious choice. While internet use and innovation driven change seem to speed forward faster and faster, some things stay the same. In both cases of Nielsen and Google, the format they chose has stayed the same while users have moved to other formats and different uses.