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| This famous "Man in the chair" advertisement from McGraw-Hill illustrate the problem salesman face |
In the last post, the issue of distracted readers was introduced. It's not an idea which we talk about when writers and editors gather together. Most writers want to believe in their ability to get attention no matter what the situation. Yet in business, we need to be realistic (and effective.) It is simply a fact, not all readers are going to be paying full attention all the time. So what do we do to "make them read"? (or listen, watch?) Sounds like a line from an evil character in a bad B movie... Not really. It may seem silly to want to "make" anyone do anything on the internet. But we can still try to help more readers understand something.