Content Marketing In Demand [KNWLG] The next PPC, UI/UX, or HTML/CSS?

Michelangelo's Daniel with an early "content marketing" depiction... are we reliving history?

To find demand for Content Marketing, start talking with business and technical professionals. From ones who simply need a web site to support their marketing efforts, to ones building highly technical product and want to leave their content completely up to a marketing writer. Content Marketing is getting attention. Not too long ago focus was on social media, especially Facebook and Twitter. Just before social media a trend of blogging was all the rage. Before blogging, we saw simply a pleasing graphic design or informative product site in demand. Somewhere in parallel there were corporate trends in e-commerce (eBay, Amazon) and SEO/PPC (Google, AdWords) with strong emphasis on massive content writing and link building. Somewhere along the way there are less predominant phases of interest in affiliate marketing and advertising (especially in niche products). All these internet marketing trends rely on writing effective texts. Some need more quantity and some need more convincing or alluring copyrighting. But until recently, content played a minor role in the business of internet marketing. The position of the lowly writer, editor and copy optimizer seems to be changing for the better.