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| UAV use in the military is a side topic for GE Aviation, useful for blogging |
The first item I define in a blog strategy is “What” the
blog will cover. For official or formal blogs (see previous article
about formal blogs
http://7thousandclicks.blogspot.co.il/2013/08/formal-blogs-and-informal-blogs-or.html
), defining what to say is useful in many ways. First, blog content
can be in-line or an extension to the main business or marketing
strategy. In the case of more conservative companies (i.e. aviation and
defense sector), blog and social media pages can be used for informal
topics. In less conservative companies (i.e. music editing software
applications, DAW (Digital Audio Workstation), topics from sound examples, case studies
(people and techniques), and even special offers (sales and packages)
can be useful and interesting. The topics are useful in communicating information to
customers and other readers. These are also in a category which is
not covered by other formats. Neither the company nor product web site,
nor newsletters cover these topics. This is where blogs are
interesting to readers, which makes them useful to product managers. They cover information and actually become discussion
boards for daily topics we talk about every day. Yet these
topics are not communicated by the company formally.