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| Targeting a known audience is a traditional marketing technique, history and culture comes in many forms. |
Writing to a targeted audience, either a targeted group or a broad audience with targeted message is a fundamental marketing technique. It's a good starting point in content marketing creation (design and planning as well.) We all have our own interests, preferences and values. We share them with a few other people, sometimes not people close to us geographically. Talking and "listening" to people's conversations is a normal way to interact. If you tap into this simple behavior with a targeted group, tell them something they want to hear, you have a starting point in getting people to care.