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Sunday, August 17, 2014

Getting A Product Content Into Shape [OBSRV] Sticky situations

Businesses which really need content might not be in the best shape or look great!

If you are a freelancer or new to content marketing (and searching for a job), you will meet lots of different people. The world of content marketing covers an infinite number of domain areas and technical capabilities. Many of the people looking to hire you are looking to solve a problem. It could be a strategic problem like the image or impression the company projects. Some will need technical or business writing. Some will need convincing writing on a regular basis, not always blogs or social media. In general, the people who really need you will have a problem or will be in what we call "bad shape". Essentially you are the lawyer solving a sticky criminal situation or a physician dealing with a nasty infection. All domain experts solve real problems at times. The problems are not always nice. They are also not always solved for the people who have "taken care of themselves". Sick people usually are not the healthy athletes, diet eating, medicine taking, non-smokin' & drinkin' kind. So what, that's life. The people who really need you may not have their business in best shape. Yet these are the people you need to help. Don't complain, don't make faces or roll your eyes, do the job, do it well and get it over. Make the world a little better, it may make a difference to someone.