Developing Blog Strategy: How (style, design, people, resources)

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The second element I use in developing a blog strategy is “How” will the blog function. Essentially what are the elements which will make the blog: name and tag line, platform and hosting, writing, editing, graphic or photo resources (who will do the work, what is their experience, what is available and what is missing.) In both official and personal blogs, the “How” can be the most difficult or the most opportunistic element early in blog development. It is also the most useful strategy item for creators: writers, editors, promoters, designers, and business managers. In blogs where the message and content is not completely crystallized, or changes with time, how a blog looks and is written is extremely helpful (the “what” see: http://7thousandclicks.blogspot.co.il/2013/08/developing-blog-strategy-what-core.html). While some bloggers, focusing on interesting or useful topics, hoping to attract readers, style and design are just as crucial in a competitive world. Next in “how” are the resources: writers, artists, editors, publishers (possibly other blogs) and their availability, experience, and overall ability (quality of work, popularity, timely writing and commenting, social media leverage). Finally, useful information are tools, platforms (blogging frameworks), budgets, available resources which are not people (i.e. availability of content). Essentially, a “How” strategy components will describe the process of creating and maintaining the blog as an operation.